Dating App London
Two sisters launched a dating app called So Syncd that matches partners with compatible personality types just in time for Valentine’s Day this year. Now, this app secured $1 million (nearly £0.72 million) in a seed funding round.
Eyes to grow user base in the US
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The investment round in London-based So Syncd was led by Upscalers investment club along with participation from KM Capital, a US VC firm, and a number of angel investors. The fresh fund will be used to grow its user base in the US.
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“We’re delighted to welcome our new investors on our journey of building a better way to date,” said CEO Jessica, an ex-investment banker who has recently taken on an additional role as the UK lead of Women in Tech. “Technology has come such a long way over the past decade yet dating apps are still based on looks. So Syncd adds the missing piece of the jigsaw puzzle: personality compatibility.”
“I love Jessica and Louella’s enthusiasm and passion for building So Syncd. I’m thrilled to be supporting them on their journey. They know their market well and are determined to deliver the best experience for their users to connect,” said Yoann Benhacoun of Upscalers.
Growth during pandemic
Founded by Louella and Jessica Alderson in February 2021, So Syncd operates with the intention to help people find love faster. Despite the pandemic crisis, the dating app with a unique matching algorithm gained traction and has helped at least 462 couples fall in love. Also, two couples are already married and many of them are engaged. Moreover, it has witnessed its daily active users increase by 160%.
One of the key challenges of dating apps is attracting female users and nearly two-thirds of users are men across the industry. This is where So Sycnd makes a difference. “We have a perfectly even split of men and women which improves the experience for everyone,” said COO Louella, who helped scale a previous start-up to a valuation of over £1bn before setting up So Syncd. “We have a highly engaged user base. A match on our app is seven times more likely to result in a conversation compared to the industry average.”
How does it work?
London Dating App
So Syncd asks you to take a five-minute online test to work out your personality type. You are given a compatibility percentage with each potential match which indicates the chance of you forming a strong connection. The founders explain that, after years of research, they’ve discovered that it’s a mixture of both opposites and similarities between the couple that works best. The ideal personality matches have just the right amount of similarities to form a strong connection and the right amount of differences to create that spark.
The app connects people on a more meaningful level. It uses a unique algorithm based on Myers-Briggs personality types to match couples. The Myers-Briggs test has largely been used in the business world including by 89% of Fortune 100 companies. This is the first time that a dating service has used it to help people find love.
So Syncd has over 60,000 users and is supported by the growing popularity of personality tests with Google searches for ‘MBTI’ (Myers & Briggs Type Indicator) doubling last year. It is claimed that over three million messages have been sent through the app.
This is a sponsored article on behalf of Once.
Would you rather win the lottery, or double your lifespan? Have lunch with the Dalai Lama, or Barack Obama? Have the ability to breathe underwater, or the chance to meet aliens?
These are just a few of the questions posed by The Love Experiment, a brand new matchmaking test by slow dating pioneers Once. It's the first dating app algorithm created by an all-female team and a reflection of Once's raison d'etre: swapping endless, image-centric swiping for meaningful connections by offering users just a single, carefully selected match each day.
Could this quality-over-quantity approach be the solution to London's oversaturating dating scene? Read on to see for yourself.
To create The Love Experiment, Once CEO Clementine Lalande enlisted the help of French psychoanalyst Fabienne Kramer and British psychologist Dannielle Haig. Together, they devised a set of 28 questions inspired by transactional analysis, analytical psychology, and behavioural analysis in order to identify a person's emotional profile.
Some of these questions might appear a little unusual, but there's method to their madness: each one assesses an individual on one of four key axes: extroversion, physicality, independence, and intuition.
Once completed, your emotional profile is immediately revealed in the form of one of 16 unique archetypes. Are you an artist or an astronaut? A knight or a magician? A pilot or a professor? There's only one way to find out...
Archetype established, you've then got the chance to connect with other singles based on your compatibility. This is where things get really interesting: you can either opt for someone who has identical results to yours (a 'magnetic attraction'), select a singleton with just enough differences to keep things interesting (AKA, a 'chemical bond') or go for an 'explosive reaction' with your polar opposite.
'It's 2020. We know that not everyone is looking for a 49 year marriage... we believe it's important to leave singles in the driving seat when it comes to their destiny', Clementine Lalande explains.
She sees The Love Experiment more as a guide than a strict formula.'If you take the test, you get three very different outcomes, and then you can decide what the ‘love experiment’ looks like for you.'
That's not to suggest that it's a shot in the dark, though. Once used the emotional profiling test to analyse over 1000 existing couples — including one that has been together for nearly five decades — and conclusively establish which emotional profiles are most compatible. The study revealed that a very subtle set of differences between pairs was in fact the secret to their success, with the best emotional matches sharing three of the four axes explored within the test.
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Curious to see what your archetype is? Once is available via Google Play and the App Store, and it's totally free to download.
Free Online Dating App
Give it a go today and discover a different way of dating in London.